Marketing Using Youtube

Marketing using You Tube is an essential tool for any online marketer. It is an opportunity for you to "Brand Yourself or your products" and receive highly targeted traffic which will give you very good quality leads. It therefore important to set up your You Tube account in the best possible format so that you and your business stand out from the rest.
Most people do not personalise their page, but this can be done quite simply by going into the settings and choosing a colour for the background or choosing relevant photos for a wall paper. Colour of the text is also an important consideration. It is important to achieve a balance between "striking" and "easy on the eye". After all you want your viewer to stay on your page and not go to somewhere else!
Some important tactics to remember when marketing using You Tube are to use your name as the headline. Make sure it is an easily remembered name, without confusing numbers, to help the viewer. When completing the set up, take advantage to promote your sites in the description box, remembering to put http:// so they are live links. There just is not enough room in the box to adequately describe yourself at this point. You are given options to include favourite videos, but be careful. Potential customers may be drawn away at this stage. Decide if this option is beneficial to you or not.
When it comes to actually creating your video, it can seem quite daunting, but remember everyone was a beginner once. When you see results in the form of traffic and then sales you will gain confidence. An important note is that the aim should be quality not quantity. Your viewers will want to know how you can help them, how you are going to give them a better lifestyle, more free time or whatever. So make sure your content is relevant and gives an insight as to who you are. This is part of the branding and will benefit your marketing using You Tube. Nobody will want to watch a video which says buy this and buy that and nothing else. On top of that you may get a "slap" and have your video(s) taken down if Google thinks the content is spam.
After your video is uploaded you can send it to your potential customers which in turn will increase the viewing numbers. In time you will hopefully create a list of subscribers all of whom will be notified each time you upload another video. Your number of viewers will increase faster and faster as long as you give good content. Apart from the fun in creating a video, marketing using You Tube will lead you to learn many things and make many friends along the route.
Alex is a home based entrepreneur dividing his time between his antique business, friends and family and coaching a team of ambitious individuals to equal, if not better, his online success! Find out more about his life changing six figure business at

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