Dish TV may offer Free set top box soon

As per recent news, Dish TV (Direct to Home service provider), a Zee group company has said that it will provide free set top boxes to its subscribers. This move of Dish TV is probably to capture more subscriber base as competition will be tough with new brands like Reliance, Bharti and Videocon is also entering in this business.

The Dish TV is currently adding 90,000 new subscribers every month in its current subscriber base of 31 lakh. Company is now planning to double its monthly subscription by launching new offer of free set top box.

The company says that they would not bear the cost of free set top box as its cost would be covered by increase in the number of subscriber base.

The subscriber can get free set top box on payment of Rs. 4000 for one year. Subscribers can also enjoy other offers offered by the company. The scheme will be publicized in media with the brand ambassador Shahrukh Khan and will be available within 45 days.

Dish TV is currently offering 185 channels and several other value added services like Movies on demand, Active news, Games on demand, Active sports etc.

At present Direct to home service is becoming popular day by day as its digital transmission and superb sound quality and other features like movies on demand and active sports etc is attracting young generation. The reduction in prices increasing in sales of Plasma and LCD TV is also a reason to enjoy better digital reception and sound quality of Direct to home service.

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